PR, Communications & Marketing Consultant
I care about your success. My approach is to understand your vision and goals then provide you with practical advice, support and a growth strategy which will guarantee results and a return on investment.
I get success for my clients by doing a review of their current communications, then providing a communications strategy that integrates paid, earned, shared and owned media e.g. social media marketing and media relations. With nearly 25 years public relations experience gained in global organisations you will receive a quality service from me and I will always consider the impact of the communications strategy on your reputation and credibility.
What will you achieve from working with me? A trusted advisor, support, quality advice, a return on investment, sales, brand awareness, more time, professionalism, an efficient and effective partnership, creative ideas, connections, experience.... someone who specialises in her industry and keeps up to date with new developments in PR and communications.
Contact me today.
Expert Public Relations and Communications Advice that Gets Results
I believe that significant results can only come from strategic communications, which is what I’ve been committed to since I founded my own PR Agency Cred Communications in 2010.
The service I offer remains unchanged but I have downsized and streamlined my organisation as well as adapted to the current market by working virtually and remotely.
1. Practical Easy to Understand Guidance
2. Return on Investment
3. Highly Experienced PR & Communications Professional – 25 years
4. Pursuant of Growth and Learning
5. Open and Collaborative Communication
6. An Understanding of the Importance of Reputation
Mandy Queen is an international PR professional with nearly 25 years’ experience gained from senior communications roles within Asia and UK commercial and non-departmental organisations, global commercial organisations and running her own independent agency for 10 years in Hong Kong - Cred Communications Ltd. See LinkedIn profile here. Mandy is originally from the UK and has been in Hong Kong - the Heart of Asia and Gateway to China for 15 years.
In 2020, Mandy decided to scale down Cred Communications to become a more agile consultant working directly with clients and individuals who want a growth strategy from a deeply experienced professional.
Mandy brings both in-house and agency experience to clients which means that she appreciates both roles in communications strategy. She prides herself in being a creative and strategic visionary who excels at setting goals and achieving outcomes while at the same time ensuring the reputation of an organisation. Mandy has consistently achieved success for her clients.
Non-Departmental Public Bodies
Non Government Organisations
Events, trade shows & exhibitions
Mandy works with a range of tried and tested professional designers, photographers, videographers and translators. She can also help you to set key performance indicators for your PR agency.
Why work with me?
Past & Present
Agriculture & Development Board
I work with the UK's Agricultural Horticulture Development Board to raise awareness of premium and sustainable meat from Britain. I have achieved this by organising a successful annual Young Chef Competition, Cantonese media dinners and bi-lingual social media marketing and ad campaigns.
I successfully represented the Scottish Government and Scotland Re:Designed in Hong Kong to showcase Scottish fashion and textile designers at PMQ. I organised media interviews, a VIP event featuring fashion buyers and high level stakeholders, engagement with local fashion influencers and social media marketing.
British Council in Hong Kong
I represented British Council over a period of several years. I was there every step of the way, leveraging connections with media outlets to attract target audiences and ensure maximum coverage and social media impact for their annual arts and education festival - SPARK at Twai Kwun, their participation at the Hong Kong Book Festival and other arts and literature events.
Forum of Incident Response & Security Teams
I have worked with FIRST.Org for a number of years. I am their key consultant for all communications from global media relations to the design and writing of their annual report and newsletters.
Emack & Bolio's
I worked with Emack & Bolio's for a number of years developing a wide number of creative concepts to get hundreds of media items, social media engagement, influencer engagement including National Ice Cream Month. Not suprisingly we got spectacular results.
Komune by Ovolo
I launched Ovolo Group's new F&B brand - Komune with a successful media, influencer and social media campaign. The resulting coverage and awareness resulted in Komune going to no1 on Trip Advisor and becoming the talk of the town.
I developed a bi-lingual earned and paid social media strategy that resulted in 400 leads for Informa, the organisers of Cosmoprof Asia.
I worked with Emerald Lake to educate the media across Hong Kong about their new concept - Weave Co-living. It was a long and challenging process, but in the end—not surprisingly—we came out with spectacular results across the media with hundreds of articles and interviews with the founder and about Weave.
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